Marketing Specialist

Lahore, Punjab, Pakistan

Full Time

Mid Level

About the Role

We are looking for a data-driven User Acquisition (UA) / Performance Marketing Specialist to join one of our teams at Game District. The ideal candidate will be responsible for planning, executing, analyzing, and optimizing UA campaigns to drive installs, engagement, and revenue growth across digital channels.

This role is heavily focused on data analysis, performance tracking, and decision-making using insights from dashboards, BI tools, and marketing platforms. Strong analytical skills are more important than a pure UA background.

Key Responsibilities

Plan, execute, and optimize user acquisition campaigns across multiple ad networks
Monitor campaign performance against KPIs including CPI, ROAS, ROI, CTR, LTV, Conversion Rate, and Retention
Analyze large datasets to identify trends, insights, and optimization opportunities
Build and maintain performance dashboards and reporting systems using BI tools
Conduct A/B testing for creatives, audience segments, bidding strategies, and campaign structures
Work closely with creative, product, monetization, and analytics teams to improve performance
Manage daily, weekly, and monthly campaign budgets efficiently
Prepare performance reports and present actionable insights to stakeholders
Support campaign scaling strategies based on data-driven decision making
Ensure data accuracy, tracking consistency, and reporting integrity
Stay updated with UA trends, ad platform updates, and industry best practices

Requirements

2–4 years of experience in User Acquisition, Performance Marketing, Digital Marketing, or Data Analytics
Strong experience with SQL and data querying
Hands-on experience with dashboards, reporting, and BI tools
Strong analytical and problem-solving skills
Proficiency in Excel / Google Sheets
Ability to interpret complex datasets and convert them into insights
Strong communication and teamwork skills
Ability to manage multiple campaigns and reporting tasks simultaneously
UA background is a plus but not mandatory

Preferred Skills

Experience with Meta Ads, Google Ads (UAC), TikTok Ads, Unity Ads, or similar platforms
Familiarity with AppsFlyer, Adjust, Firebase, or other MMP tools
Understanding of mobile KPIs, attribution, and campaign optimization
Experience in mobile gaming or app marketing
Knowledge of monetization models (IAA, IAP, Hybrid)
Experience with creative testing and performance optimization strategies

Apply for this position

Required*

First Name*

Last Name*

Email Address*

Phone*

Address

Resume*

We've received your resume. Click here to update it.

Attach resume or Paste resume

Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

How many years of experience do you have?*

What is your Current Salary?*

What is your Expected Salary?*

Do you have any experience in Marketing or Performance Marketing? If yes, please briefly describe.*

Which marketing or advertising platforms have you worked with?
(e.g., Meta Ads, Google Ads, TikTok Ads, Unity Ads, etc.)*

Which analytics, reporting, or BI tools have you used?
(e.g., SQL, Excel / Google Sheets, Power BI, Tableau, Looker, Firebase, AppsFlyer, Adjust, etc.)*

Have you worked on dashboards, reporting systems, or data visualization tasks? If yes, please share details.*

Have you analyzed campaign or business performance using KPIs such as CPI, ROAS, CTR, LTV, or Retention? Please explain briefly.*

Are you based in Lahore? Or willing to relocate?*

Human Check*

Submit Application