Creative Manager

Lahore, Punjab, Pakistan

Full Time

Experienced

RESPONSIBILITIES

Creative Concepting & Storytelling

Lead UA creative concepting, defining narrative, messaging, and format strategy before production.
Apply strong storytelling principles to maximize engagement within the first few seconds of every ad.
Develop clear creative briefs and review all assets to ensure high artistic quality and storytelling impact.

Hands-On Art Production

Produce high-performing UA creatives (static, motion, and video) and own App Store and Google Play visual assets.
Maintain production quality, brand consistency, and a reusable asset library to improve efficiency.
Contribute directly to creative production during high-volume periods to ensure timely delivery.

Team Leadership & Development

Lead and mentor a small creative team, managing briefs, reviews, feedback, and delivery timelines.
Provide clear, actionable creative direction aligned with concepts, storytelling, and campaign objectives.
Onboard new team members, uphold creative standards, and identify skill gaps to support hiring and development.

Cross-Functional Collaboration

Align creative production with UA campaign goals, channel plans, and launch timelines.
Coordinate with ASO, product, and live-ops teams to deliver timely, relevant store and campaign assets.
Ensure creatives reflect current monetization initiatives and manage external vendors when additional production support is needed.

REPORTING & COLLABORATION

Reports to: Head of UA / Creative Head / Studio Head.
Manages: In-house creative team of 2–4 (designers, motion artists, video editors).
Collaborates with: UA managers, ASO, product, live-ops, monetisation, and external creative vendors.

REQUIRED QUALIFICATIONS

3–6 years in creative production for mobile UA, with a strong hands-on art background and demonstrable output (portfolio required).
A practiced artistic eye and storytelling instinct; able to evaluate a creative on visual quality, narrative structure, and emotional impact, not just performance metrics.
Experience writing and directing narrative-driven ad creatives for mobile games across static, motion, and short-form video formats.
Experience producing store assets for iOS App Store and Google Play (icons, screenshots, preview videos).
Experience managing or mentoring a small creative team, briefs, feedback sessions, and delivery timelines.
Proficiency in Photoshop, Illustrator, Figma, After Effects, and Premiere Pro (or equivalent).
Strong grasp of mobile gaming creative formats: narrative hooks, gameplay loops, UGC-style, social proof, and playable concepts.

PREFERRED QUALIFICATIONS

Experience across multiple game genres (hypercasual, casual, mid-core) and how storytelling approach and creative tone differ across them.
Hands-on store creative A/B testing (SplitMetrics, StoreMaven, or native console tools) and familiarity with ASO creative best practices.
Exposure to AI-assisted production tools (Midjourney, RunwayML, Adobe Firefly) with a formed view on where they fit without replacing craft.
Basic video production skills: scripting, storyboarding, or directing UGC or live-action creative shoots.
Experience briefing and managing external creative vendors or freelancers.

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