Performance Marketing Executive

Performance Marketing Executive is responsible for planning, implementing, and optimizing digital marketing campaigns to drive measurable results for a business or organization. They focus on paid marketing channels such as Google Ads, Facebook Ads, and other digital platforms to increase the ROI of marketing efforts, ensuring campaigns are cost-effective and performance-driven.

Key Responsibilities:

· Plan, create, and manage performance-driven digital marketing campaigns across multiple platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.).

· Set campaign goals, budgets, and performance metrics.

· Continuously monitor and optimize campaigns to ensure they meet KPIs and performance targets.

· Develop and execute paid media strategies that align with overall marketing and business goals.

· Conduct market research and audience segmentation to ensure campaigns are targeting the right demographic.

· Analyze campaign performance data to identify trends and insights, and adjust strategies accordingly.

· Conduct A/B testing to refine ad creatives, landing pages, and campaign strategies for better results.

· Optimize ad spend by allocating budgets to the best-performing channels.

· Prepare regular performance reports and present findings to senior management or stakeholders.

· Use tools like Google Analytics, Google Ads, Facebook Ads Manager, etc., to track campaign success and make data-driven decisions.

· Provide actionable recommendations based on campaign performance data.

· Collaborate with the content, design, and sales teams to create compelling ad creatives and landing pages.

· Work with the SEO team to integrate paid campaigns with organic strategies for holistic growth.

· Keep up-to-date with the latest digital marketing trends, tools, and best practices.

· Explore new platforms and technologies to expand the scope of performance marketing efforts.

Key Skills and Qualifications:

· Proven experience in performance marketing (at least 1-3 years).

· Strong understanding of PPC advertising, Google Ads, Facebook Ads, and other paid digital platforms.

· Knowledge of web analytics tools (e.g., Google Analytics, Adobe Analytics).

· Proficiency in Excel/Google Sheets for data analysis and reporting.

· Strong analytical and problem-solving skills.

· Excellent communication and collaboration skills.

· Ability to manage multiple campaigns simultaneously and prioritize tasks.

· Bachelor's degree in Marketing, Business, or related field (preferred).