Performance Marketer / UA Specialist

Lahore, Punjab, Pakistan

Full Time

Mid Level

About the Role

We are looking for a data-driven Performance Marketer / User Acquisition (UA) Specialist to join our growing team in the mobile gaming industry. The ideal candidate will be responsible for planning, executing, and optimizing user acquisition campaigns to drive installs, engagement, and revenue growth for our mobile games.

This role requires strong analytical skills, hands-on experience with digital advertising platforms, and a passion for performance marketing in the gaming ecosystem.

Key Responsibilities

Plan, launch, and manage user acquisition campaigns across multiple ad networks
Monitor and optimize campaign performance based on KPIs such as CPI, ROAS, LTV, CTR, and Retention and ROI.
Conduct A/B testing on creatives, targeting, bidding strategies, and campaign structures
Analyze campaign data to identify trends, insights, and growth opportunities
Collaborate with creative, product, and monetization teams to improve campaign performance
Manage daily, weekly, and monthly campaign budgets efficiently
Prepare performance reports and present insights to stakeholders
Stay updated with industry trends, platform updates, and best practices in mobile marketing
Support scaling strategies for successful campaigns

Requirements

1 to 4 years of experience in Performance Marketing / User Acquisition / Digital Marketing
Hands-on experience with advertising platforms such as:
- Meta Ads (Facebook & Instagram)
- Google Ads (UAC / App Campaigns)
- TikTok Ads
- Unity Ads or similar ad networks
Strong understanding of mobile marketing KPIs (CPI, ROAS, LTV, CTR, Conversion Rate, Retention)
Good analytical and problem-solving skills
Proficiency in Excel / Google Sheets for data analysis
Ability to manage multiple campaigns simultaneously
Strong communication and teamwork skills

Preferred / Nice to Have

Experience in the mobile gaming industry
Familiarity with Mobile Measurement Partners (MMPs) such as:
- AppsFlyer
- Adjust
- Firebase
Understanding of monetization models (IAA, IAP, Hybrid Monetization)
Experience with creative testing and performance optimization
Knowledge of LiveOps and player lifecycle management

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