User Acquisition/Performance Marketer

Lahore, Punjab, Pakistan
Full Time
Entry Level


We’re looking for a driven and analytical User Acquisition Specialist to help grow our mobile games portfolio. In this role, you will assist in planning, launching, and managing user acquisition campaigns across paid channels while closely monitoring performance and optimizing budgets, bids, targeting, and creatives. You’ll track key metrics such as CPI, ROAS, CTR, CVR, retention, ARPU, and LTV, and use data-driven insights to scale successful campaigns. You’ll also collaborate with creative teams to develop high-performing ad assets, conduct A/B testing, and stay on top of industry trends and competitor strategies to keep our campaigns ahead of the curve.

Key Responsibilities:
  • Assist in planning, launching, and managing user acquisition campaigns for mobile games across paid channels
  • Monitor daily campaign performance and optimize budgets, bids, targeting, and creatives
  • Track and analyze key performance metrics, including CPI, ROAS, CTR, CVR, retention, ARPU, and LTV
  • Conduct A/B testing on ad creatives, formats, audiences, and landing experiences
  • Support creative ideation by sharing insights on winning creatives and market trends
  • Coordinate with designers and video editors to request, review, and iterate on ad assets
  • Research competitors’ ads, strategies, and positioning across different markets
  • Analyze performance by country, platform, device, and audience segments
  • Assist in scaling successful campaigns while maintaining performance benchmarks
  • Identify performance issues and propose data-driven solutions
  • Maintain accurate campaign documentation and performance dashboards
  • Prepare weekly and monthly reports with insights and recommendations
  • Stay updated on platform updates, industry trends, and mobile gaming benchmarks
Required Skills & Qualifications:
  • Fresh graduate or up to 1 year of experience in performance or digital marketing
  • Bachelor’s degree in Marketing, Business, or a related field (BBA preferred)
  • Strong analytical, numerical, and problem-solving skills
  • Basic understanding of mobile app performance marketing KPIs and funnels
  • Interest in mobile games and understanding of different game genres
  • Working knowledge or hands-on exposure to Google Ads, Meta Ads (Facebook & Instagram), TikTok Ads, Google Analytics/Firebase, and Appsflyer or Adjust
  • Good communication, documentation, and reporting skills

Preferred Skills

  • Strong analytical skills with experience in performance marketing and campaign optimization
  • Familiarity with mobile ad platforms and key metrics like CPI, ROAS, CTR, and LTV
  • Ability to interpret data, run A/B tests, and collaborate effectively with creative teams

 
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