Performance Marketer

Lahore, Punjab, Pakistan

Full Time

Entry Level

Key Responsibilities:

Assist in planning, launching, and managing user acquisition campaigns for mobile games across paid channels
Monitor daily campaign performance and optimize budgets, bids, targeting, and creatives
Track and analyze key performance metrics including CPI, ROAS, CTR, CVR, retention, ARPU, and LTV
Conduct A/B testing on ad creatives, formats, audiences, and landing experiences
Support creative ideation by sharing insights on winning creatives and market trends
Coordinate with designers and video editors to request, review, and iterate ad assets
Research competitors’ ads, strategies, and positioning across different markets
Analyze performance by country, platform, device, and audience segments
Assist in scaling successful campaigns while maintaining performance benchmarks
Identify performance issues and propose data-driven solutions
Maintain accurate campaign documentation and performance dashboards
Prepare weekly and monthly reports with insights and recommendations
Stay updated on platform updates, industry trends, and mobile gaming benchmarks

Required Skills & Qualifications:

Fresh graduate or up to 1 year of experience in performance or digital marketing
Bachelor’s degree in Marketing, Business, or a related field (BBA preferred)
Strong analytical, numerical, and problem-solving skills
Basic understanding of mobile app performance marketing KPIs and funnels
Interest in mobile games and understanding of different game genres
Working knowledge or hands-on exposure to Google Ads, Meta Ads (Facebook & Instagram), TikTok Ads, Google Analytics/Firebase, and Appsflyer or Adjust
Good communication, documentation, and reporting skills

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