We are looking for a data-driven and creative ASO Expert to improve the visibility, ranking, and organic growth of our mobile games on platforms like Google Play Store and Apple App Store. The ideal candidate should have knowledge of ASO strategies, keyword optimization, competitor analysis, and conversion optimization.

Key Responsibilities

• Develop and execute ASO strategies to increase organic downloads and app visibility.
• Conduct keyword research and optimize app titles, descriptions, subtitles, and metadata.
• Monitor keyword rankings and identify opportunities for growth.
• Optimize app store creatives including icons, screenshots, videos, and promotional assets.
• Perform competitor research and analyze market trends.
• Plan and execute A/B testing for store listings and creatives.
• Track ASO performance metrics including impressions, conversion rate, rankings, installs, and retention.
• Collaborate with the design, marketing, and product teams to improve app store performance.
• Prepare ASO reports and provide insights for growth opportunities.
• Stay updated with app store algorithm changes and ASO best practices.

Requirements

• 2-4 years of experience in ASO, app marketing, or mobile growth 
• Good understanding of Google Play Store and Apple App Store optimization.
• Experience with ASO tools such as Sensor Tower, AppTweak, Mobile Action, App Annie, or similar tools.
• Strong analytical and research skills.
• Understanding of SEO, keywords, and user acquisition is a plus.
• Ability to analyze data and make growth-driven decisions.
• Interest in mobile games and the gaming industry is preferred.

Preferred Skills

• Experience working with mobile games.
• Knowledge of game/app monetization and user behavior.
• Experience with creative testing and conversion rate optimization (CRO).
• Basic understanding of paid acquisition (UA) campaigns.