Experience: 2–3 Years
Location: Gulberg 3, Lahore
Work Mode: On-site | Full-time

About the Role

We are looking for a driven and analytical Performance Marketer/User Acquisition Specialist to drive the growth of our mobile games portfolio. The ideal candidate will be responsible for managing, optimizing, and analyzing paid user acquisition campaigns across multiple advertising platforms while identifying opportunities to improve acquisition efficiency, creative performance, and overall campaign ROI.

Key Responsibilities

• Manage and optimize daily User Acquisition (UA) campaigns across platforms such as Google Ads, Mintegral, AppLovin, and other paid channels.

• Monitor and analyze key performance metrics including Spend, CPI, ROAS, CTR, CVR, Retention, and LTV to evaluate campaign performance.

• Handle campaign setup, budget allocation, bid adjustments, targeting, and ongoing optimization.

• Analyze campaign performance and proactively identify opportunities to improve user acquisition efficiency, scalability, and ROI.

• Monitor ad creative performance and identify winning, underperforming, and high-potential creatives.

• Work closely with the Creative Team to define and communicate creative requirements based on campaign performance and user insights.

• Plan and execute A/B tests across creatives, campaigns, audiences, and other campaign variables.

• Analyze testing results and implement learnings to improve campaign performance.

• Conduct competitor, market, and ad creative research to identify emerging trends and new user acquisition opportunities.

• Prepare and maintain regular campaign performance reports and dashboards, providing actionable insights and recommendations.

• Collaborate with Marketing, Creative, Product, and Game Teams to align UA strategies with game growth objectives.

• Stay updated on mobile advertising trends, ad networks, campaign strategies, and industry best practices.

Requirements

• Bachelor's degree in Marketing, Business, Analytics, or a related field.

• 2–3 years of experience in User Acquisition, Performance Marketing, Digital Marketing, or a related role, preferably within mobile apps or gaming.

• Hands-on experience managing and optimizing paid user acquisition campaigns.

• Strong understanding of mobile advertising platforms such as Google Ads, AppLovin, Mintegral, or similar ad networks.

• Strong understanding of performance metrics including CPI, ROAS, CTR, CVR, Retention, LTV, and related UA metrics.

• Experience with campaign budgeting, bid management, targeting, optimization, and performance analysis.

• Experience with A/B testing and creative performance analysis.

• Strong analytical and problem-solving skills with the ability to turn data into actionable insights.

• Good command of Excel/Google Sheets and campaign reporting.

• Strong attention to detail and ability to manage multiple campaigns and priorities.

• Good communication and cross-functional collaboration skills.

• Experience or strong interest in mobile games and the gaming industry is a plus.

Skills & Tools

Skills: User Acquisition, Performance Marketing, Campaign Management, Campaign Optimization, Data Analysis, A/B Testing, Creative Analysis, Budget Management, Market Research & Reporting

Tools/Platforms: Google Ads, AppLovin, Mintegral, Excel/Google Sheets & Mobile Ad Networks