Game District
ASO Specialist
Lahore, Punjab, Pakistan - Full Time
Overview
Game District is looking for a Mid to Senior App Store Optimization (ASO) Specialist to drive organic growth and maximize the visibility of our mobile games across the Google Play Store and Apple App Store. The ideal candidate will have strong expertise in ASO, store conversion optimization, keyword strategy, creative optimization, and market analysis to improve app discoverability, conversion rates, and organic installs.
Responsibilities
- Develop and execute ASO strategies to improve app visibility, keyword rankings, and organic growth across the Google Play Store and Apple App Store.
- Optimize app metadata, including titles, descriptions, keywords, and localization to maximize discoverability.
- Improve store conversion rates through creative optimization of icons, screenshots, feature graphics, and preview videos.
- Plan, execute, and analyze A/B tests to continuously optimize store performance.
- Conduct keyword research, competitor analysis, and market research to identify growth opportunities and emerging trends.
- Generate creative ideas for new game store listings based on industry trends and user behavior.
- Collaborate closely with designers to create polished, high-converting store assets.
- Monitor and analyze ASO performance metrics and provide actionable insights to improve rankings, installs, and conversion rates.
- Work closely with User Acquisition, Product, and Creative teams to align ASO strategies with game launches and live operations.
- Stay up to date with App Store and Google Play algorithm changes, ASO best practices, and mobile gaming trends.
Requirements
- 3–6+ years of experience in App Store Optimization (ASO), preferably within the mobile gaming industry.
- Strong understanding of Google Play Store and Apple App Store ranking algorithms and ASO best practices.
- Proven experience in keyword research, metadata optimization, and store listing optimization.
- Experience improving store conversion rates (CVR) through creative optimization and A/B testing.
- Hands-on experience with ASO tools such as Sensor Tower, data.ai (App Annie), MobileAction, ASOdesk, or similar platforms.
- Strong analytical skills with experience using Firebase and Google Analytics.
- Good understanding of mobile gaming KPIs, including Installs, Conversion Rate (CVR), CPI, Retention, and LTV.
- Strong knowledge of mobile gaming market trends and competitor analysis.
- Excellent analytical, communication, and cross-functional collaboration skills.
